grass city blue

– A total of 47 CCAs will be awarded on November 29, including Licensed Producer of the Year and Product of the Year –

– Voting now open for 24 awards to-be-determined by Canadians –

TORONTO, Oct. 5, 2018 /CNW/ – Lift & Co. Corp. (TSXV:LIFT.VN) today announced that the 2018 Canadian Cannabis Awards (the “CCAs”), the gold standard for excellence in Canada’s cannabis sector, will be hosted by one of the country’s most beloved and recognizable personalities – and seasoned authority on Canada’s top talent – Rick Campanelli.

After nearly ten loyal years at MuchMusic, Campanelli joined the revered Entertainment Tonight brand with the launch of ET Canada into the Canadian marketplace. Co-hosting the program, he offered the inside scoop on the latest celebrity gossip, current affairs, and pop culture trends.

“I never thought I’d be up on stage handing out cannabis awards! But, we are embarking on a marked shift in Canadian culture, and I’m proud to be a part of an event where we’ll celebrate the homegrown talent leading a new era of industry and influence in our country.”

Just one month following federal legalization, a total of 47 awards recognizing excellence in Canadian cannabis will be handed out at the annual CCAs gala on Thursday, November 29, 2018 at The Carlu in downtown Toronto. The CCAs are composed of voter-driven categories, judged categories selected by a panel of industry experts, and a select number of awards determined by Lift & Co.

Twenty-four awards will be determined by Canadians. The 280 nominees in the voter-driven categories have been announced, and public voting is now open until October 26, 2018.

“As the first CCAs following legalization, this year’s winners will come away with essential brand differentiation in the Canadian cannabis market,” said Matei Olaru, CEO, Lift & Co. “We look forward to continuing to recognize the talent and leaders who have elevated the industry, as well as look ahead to the brands and products that will undoubtedly be at the forefront of the burgeoning recreational market.”

Lift & Co. has modernized this year’s awards with 10 new categories that will provide enhanced distinction among licensed producers, cannabis accessories, and the people and companies who are leading the way in Canada’s cannabis market. The new categories in 2018 include: “Woman in Weed – Trailblazer”, “Top Reviewed Product of the Year”, “Top Reviewed Licensed Producer of the Year”; and new voter-driven categories of “Top Balanced Flower” and “Top Balanced Oil” (cannabis products with less than 1:2 or 2:1 ratio of THC to CBD), “Top Rolling Papers”, “Top Grinder”, “Top Pipe”, “Top Bong”, and “Top Cannabis YouTuber.”

2018 Canadian Cannabis Awards Nominees:Nominations for the Canadian Cannabis Awards were submitted by cannabis consumers and industry members between August 13 and September 7, 2018.

More information on the gala and the full list of awards and nominees can be found at canadiancannabisawards.com.

Public voting is open now until October 26, 2018. The 24 voter-driven categories are:

People and Social Media:

Cannabis CrusaderA cannabis champion, challenging social stigma and encouraging the normalization of cannabis in Canada.

Cannabis InfluencerOur influencer is a social media maven, who uses their platform to inform and inspire cannabis consumers on the cannabis market in Canada.

Top Twitter InfluencerOur influencer has top quality cannabis content and strong community engagement make this Twitter account shine.

*NEW* Top Cannabis YouTuberOur top YouTuber uses their platform to teach, share and inspire viewers with their timely and informative cannabis content.

Top Cannabis PodcastOur top cannabis podcast is the top source for cannabis news and updates.

Licensed Producer Categories:

Top Indica FlowerTop Sativa FlowerTop Hybrid FlowerTop High CBD Flower (5% minimum CBD)Top High THC Flower (18% minimum THC)*NEW* Top Balanced Flower (less than 1:2 or 2:1 ratio of THC to CBD)Top High CBD OilTop High THC Oil*NEW* Top Balanced Oil (less than 1:2 or 2:1 ratio of THC to CBD)Top Licensed Producer (LP) Customer Service

Products and Places:

Top Accessory ShopTop ClinicTop Desktop VaporizerTop Portable VaporizerTop Home Growing Box*NEW* Top Rolling Papers*NEW* Top Grinder*NEW* Top Pipe*NEW* Top Bong

About Lift & Co.Lift & Co. (TSXV:LIFT.VN) is a platform that helps Canadians explore, understand, and make better-informed decisions around cannabis through superior information and data. Lift & Co. operates a comprehensive Canadian product-comparison resource of federally regulated cannabis products; provides customized marketing solutions and data-backed insights into consumer and product trends; and connects businesses and consumers through its digital platform, and at its leading events, the Lift & Co. Expos and the Canadian Cannabis Awards. The Lift & Co. Cannabis Retail Training Certification, developed in an exclusive partnership with MADD Canada, is available to both government and private clients. Learn more at lift.co.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Twitter, Facebook and Instagram: @liftandco

SOURCE Lift & Co. Corp.

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SOURCE: Lift & Co. Corp.

Nikki Laoutaris, nlaoutaris@lift.co, (647) 464-0148
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