Investorideas.com, a leading investor news resource covering hemp and cannabis stocks releases a snapshot looking at the growing global opportunity for CBD beverages, with a focus on the US market and its potential explosive growth amid the much speculated and talked about passing of the 2018 Farm Bill.
The Hemp Farming Act of 2018 which will remove hemp as a designated controlled substance, legalizing the crop under federal law, will allow CBD to be legally sold in all 50 states. The main benefit seen from this change will be the increased opportunity for investment, providing the hemp industry with access to a full range of financial, market development and advisory services that were previously unavailable because of its classification as a controlled substance.
Looking at its current market position in CBD beverages and the potential moving forward if the Farm Bill passes, American Premium Water Corporation (OTC:HIPH) announced yesterday that “its LALPINA CBD beverage will be sold with Fit Food Fresh (https://www.fitfoodfresh.com) in southern Florida along with its fresh prepared food plans. Fit Food Fresh which is the highest rated food delivery program in South Florida, services customers Palm Beach, Dade, Broward and Martin counties, which according the latest census figures, comprises 6,318,747 residents, the largest population concentration in Florida.”
Fishoff continued saying, “It has been a busy week since I got back from the MJBIZ conference. The partnership with Fit Food Fresh is the second significant distribution deal that the Company has closed in as many weeks.” (The Company announced on November 14th it will be featured in New York City’s first ever CBD pop-up shop).
New Age Beverages Corporation (NASDAQ:NBEV), announced in October that the results of its CBD-infused portfolio during the North American Convenience Store show at the Las Vegas Convention Center, October 7-10, 2018.
“New Age was the 2nd most visited and searched booth out of 1,259 exhibitors at the show and ranked in the 100th percentile in terms of booth popularity, despite debuting their new CBD-Infused products offsite at the hotel connected to the convention center. At NACS, New Age displayed their full portfolio of one-stop-shop healthy beverages and unveiled their “Live Healthy” campaign at the same time to unprecedented response and outranking some of the major other food and beverage companies at the show including Coca-Cola, Red-Bull, Monster, AB InBev, Campbells, and more than 1,000 others.”
Investor Ideas discussed the importance of branding with Ryan Fishoff of American Premium Water Corporation (OTC:HIPH) at the MJBiz Conference, where he mentioned what differentiates Lalpina, the Company’s premium CBD beverage lifestyle brand, with over a million Instagram (instagram.com/lalpinabrands) followers. “I dare for you to find another CBD cannabis lifestyle brand with anything close to that following. We know how to market and we have partners that know how to market.”
Their marketing and branding competitive edge, in addition to their acquisition strategy resulted in an analyst upgrade, with a target Price of $0.30 in mid- October. SeeThruEquity said, “We see HIPH as an intriguing speculative growth company targeting large consumer opportunities in the CBD, blockchain and lifestyle consumer goods markets.”
Listen to the podcast: CEO of American Premium Water Corporation (OTC:$HIPH) at Podcast Row, #MJBizCon
Another competitor in the CBD space and betting on its long term growth, Kona Gold Solutions, Inc. (OTC:KGKG), a hemp and CBD lifestyle brand focused on product development in the functional beverage sector, recently discussed the company’s two hundred and twenty-five percent (225%) increase in revenue from the previous month on thirty-two thousand dollars ($32,000) in sales. The Company recorded its strongest month-to-date off of the signing of new distribution partners and extremely strong sales of its popular Kona Gold Hemp Energy Drinks and HighDrate CBD Energy Waters. The Company has also seen an eight-seven percent (87%) increase in sales on Amazon.com over the last 30 days and a two hundred and ninety-two percent (292%) from this time last year.
The potential supply and demand increase available from the 2018 Farm Bill is not being overlooked, even Canadian based companies are examining the potential growth in the US. In a recent Motley Fool article it was reported, “”Hemp production would be a natural fit for Canopy Growth (TSX:WEED.TO) (NYSE:CGC). Constellation and Canopy have talked about launching a wide variety of cannabis-infused beverages in Canada. But if the 2018 Farm Bill becomes the law of the land, the two partners might also be able to legally launch beverages containing cannabidiol (CBD) made from hemp in the much-bigger U.S. market. Canopy Growth also wouldn’t have to worry about being delisted on the Toronto Stock Exchange (TSX). The company would still be able to adhere to the TSX’s listing requirements and its own commitment to only market cannabis products where they’re federally legal.”
With companies like these wasting no time in the interim to capitalize on branding and international opportunities in the CBD market, there is a lot at stake with the potential passing of the US Farm Bill. If it becomes law, it has the potential to alter the global beverage market as well as the landscape of the US Farm Belt.
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