To wrap one’s head around the potential in the sports drink market, makers of cannebidol CBD-infused beverages argue that drinking it will reduce pain and muscle soreness due to its anti-inflammatory properties. Marketers of CBD beverages have also claimed that ingesting CBD infused beverages can reduce feelings of nausea, make it easier to sleep, and boost one’s overall immune system. Furthermore, CBD infused beverage’s potential to combat muscle soreness and expedited muscle recovery is making it a popular option among athletes looking to improve their performance and recovery time while also hydrating themselves in the process.
American Premium Water Corporation (OTC:HIPH) presents an opportunity get in on the ground floor of the CBD trend before it could become the next big sector. The Company began selling its LALPINA CBD product last year on its website and select retail channels.
Last week, the Company announced that its LALPINA CBD will be sold in General Nutrition Center (GNC) locations. LALPINA CBD will be part of the pilot program the brand participated in last year. LALPINA CBD will be available for sale at two southern California locations; GNC Walnut, CA located at 20687 Amar Road and GNC Rancho Cucamonga, located at 10768 Foothill Boulevard.
Ryan Fishoff, CEO American Premium Water Corporation, commented, “I am thrilled to announce that LALPINA CBD will be available for sale at GNC. This has the potential to be an anchor account for us going forward. These locations are within one of our core target markets (Los Angeles), and am confident that the product will be well received, which should open the door for other locations in the Los Angeles area, all over California, and other states and cities nationwide. I’ve always viewed GNC as the standard for health supplements and nutrition, and I’m pleased that LALPINA CBD will be side by side with other leading nutritional brands and products.”
California is the nation’s largest market for bottled water products according to the Beverage Marketing Company. California has been at the forefront of the cannabis and CBD revolution, leading the country in many policy initiatives. The greater-Los Angeles areas is the largest market in the state, and this pilot program positions LALPINA CBD for distribution in all 102 GNC locations in the southern California region. The product will be delivered to both locations in approximately two weeks.
GNC is the latest in a growing number of distribution points for the Company. Last year, the Company announced that its LALPINA CBD beverage would be sold with Fit Food Fresh (https://www.fitfoodfresh.com) along with its fresh prepared food plans. Fit Food Fresh, which is the highest rated food delivery program in South Florida, services customers in Palm Beach, Dade, Broward and Martin counties, which, according to the latest census figures, comprises the largest population concentration in Florida. In addition, LALPINA CBD is also sold at Come Back Daily (www.comebackdaily.co) in New York, NY. Come Back Daily, located at 381 Broadway, in the Tribeca neighborhood of Manhattan, is New York City’s first CBD-focused pop-up store. Come Back Daily recently opened a second location in Manhattan, on the city’s prestigious Fifth Avenue retail corridor. The Company previously announced in October that they would be distributed on Singleseed.com, a CBD products distribution company that is a subsidiary of Singlepoint Inc.
The Company’s LALPINA CBD beverage positions the Company to tap into the exploding consumer market for CBD infused beverages and related products. Brightfield Research projects that the market for CBD infused products will reach $22 Billion by 2022. This is a large market opportunity given the rising demand for CBD/Hemp products worldwide. Many companies will capitalize off this explosive growth; American Premium Water Corporation (OTC:HIPH) is one that is well positioned to ride this wave
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